personal selling 





Meaning: 
personal selling involves oral presentation of message in the firm conversation with one or mare prospective customer for the purpose of making sales Its is a personal from communication. companies appoint salespersons to contact prospective buyers and create awareness about the product and develop preferences with the aim of making sales.

Feature of personal selling :
1. Personal form:

in personal selling a direct face to face dialogue takes place that in involves an interactive relationship between the seller and the buyer.

2. Development of relationship:
personal selling allows a salesperson to develop personal relationship with the prospective customer, which may become important in making sale. 

Merits of personal selling :

1. Flexibility : there is lot of flexibility in personal selling the sales presentation can be adjusted to fit the specific needs of the individual customers.

2.Direct feedback:
As there is direct face to face communication in personal selling it is possible to take a direct feedback customer and to adapt the presentation according to the needs of the prospect.

3. Minimum wastage:
the wastage of effort in personal selling can be minimised as company can decides the target customer before making any contact with them.

Role of personal selling:
personal selling plays a very important role in the marketing of good service the important personal selling to businessman customers the society may be described as blow.