MARKETING MANAGEMENT


MEANING :

Marketing management means management of the marketing function. In other words, marketing management refer to planning, organising directing and control of the activities which facilities exchange of good and service between products and consumer or users of product and service thus the 4th of marketing management is on achieving desired exchange outcome with the target market taking a management not yet perspective perspective doctor marketing that being defined adjust the process of planning and executing the conception printing promotion and distribution of ideas goods and service to create exchange they say certify individual and organizational goals by American Management Association similarly silly Cortana has defined marketing management as the art and size of choosing target market and getting keeping and growing customer through creating delivering and communicating superior customer value of management.

A careful analysis of the definition reveals that the process of management of marketing involves.

Importance of marketing management: 


1. Choosing a target market say a manufacturer may choose to make ready made garment for children up to the age of five year

2. In respect of the target market chosen the force of the process of management is on  getting keeping as well as growing the customer that mean the marketer has to create demand for this product so that the target customer purchase the product keep them certified with the firm's product and also attract more customers to the firm product so that the firm can grow ;

3. The mechanise for achieving the objective is through creating developing and communicating superior value for the customer that means the primary job of a marketing manager is to create superior value so that the customers are attracted to the protect and service and communicate these value of the prospective buyers and persuade them to buy these product.

Select marketing management involves performance of various functions such as analysis and planning and marketing implementing marketing plan and getting controlled mechanise  marathon man Cortana the functions are to be performed in such a way that organization objective are achieved at the minimum cost. 

Marketing management generally is related to creation of demand however in curtain situation the manager has to restrict the demand for example if there is a situation the manager has to restrict the demand Cortana for example if there is a situation of powerful demand example the demand being more than what the company can or 1/2 handle like that the situation in our country has before the adoption of politics of liberal liberalization and globalization in early 19 in most consumer product be it automobile or electronic goods or other durable product. The job of marketing manager in this situation would to be for fine way to reduce the demand temporarily by sea reducing that expenditure on promotion or increasing the price similarly if the demand is irregular such as in case of seasonal productive say fun woolen close the marketer is to change the time patron of demand through such method as providing short term is sensitive to the buyers does the marketing management in only concerned with creating demand but with managing the demand effective as per the situation in the marke.